Few voices will shake you quite as much as ZZ Ward's and, fortunately, she's back for more. The singer, whose debut studio album Til The Casket Drops first dropped in 2012, is back with her sophomore venture one, she tells Refinery29, was made possible thanks to a deeper understanding of herself. ZZ Ward's new album The Storm dropped on June 30, and the singer (full name Zsuzsanna), is basking in the moment five years in the making. The Storm, which features tracks like "If U Stayed" and "Ghost," has influences ranging from hip hop to blues to pop. "Cannonball," an exploration of longing, became a collaboration with Fantastic Negrito, a blues singer who so excited Ward she called him up to guest on her track. Now, the music video for "Cannonball" has arrived, and it's an extension of the song's fire. Speaking exclusively to Refinery29, Ward explains why she chose a black and white motif for the video, and what it was like being doused with freezing water for her art.